29 December 2011 12:12 PM

What’s Up in New York Fashion Week

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New York Fashion Week is held in February and September each year in New York City. The same semi-annual occasions are also held in Paris, London, and Milan.

New York Fashion Week is firstly placed in 1943 to compete with French fashion industry during the World War II. It was Eleanor Lambert who initiated an event called Press Week. He was a remarkable fashion publicist and invited American designers to show their collections. The fashion week was American but still, most of the designers are influenced by French styles. However, this event was only for fashion journalist, whereas the buyers could just visit the designers’ showrooms.

New York Fashion Week image

New York Fashion Week image from chictoday.com

In 1994 the event was moved to Bryant Park inside large white tents. The guesses now more various, not only the press but also assorted celebrities, fashion industry, and internet based fashion press.

Then at the Fall 2009 Fashion Week the show was perceived with rich technology advance. It raised the hope of many designers to go online. The market trend of online selling saves the designers’ outcome and lots of practicality. Even many others only sell online. Designers like Norma Kamali and Polo Ralph Lauren Rugby have an application for the Apple iPhone.

Monetary recession made some designers turn their minds. They ought to cut off their outcome to avoid bankruptcy. To keep financial healthy, Betsey Johnson and Vera Wang started to use mannequins to display their works to cut model and runway costs. Thanks to the recession since it has made the designers created more savvy fashion style. It means that the clothing can be worn either in the spring or fall. The catchiest mode was bold color dress combined with turtleneck in cold weather and stands alone in the spring. It was a futuristic blazer by Vera Wang.

New York Fashion Week image

New York Fashion Week image from fabsugar.com

Then that Mercedes-Benz sponsored fashion week was moved to Damrosch Park at the Lincoln Center for Performing arts in September 2010. This time, Mercedes Benz worked together with fashion GPS. The GPS helps quick seating and check-in for guests. Other famous designers are frequently attend such as Donna Karan, Calvin Klein, and Marc Jacob.


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